Focus Groups
You are the expert.
Engineer, medical doctor, life care planner, accountant. You became an expert by education, training, experience, and hard work.
Your knowledge is unique. You may testify at depositions and in court often.
But in today's world of Google, Wikipedia, and A.I., there will likely be at least one person on the jury who also believes that they are an expert in your subject matter.
How do you handle that? How can you be sure that your testimony is heard and understood... and seen as valuable?
ProvenFocus can help you determine the best language to use, how to explain the priciples to a jury, and how best to testify to a jury.
How Does It Work?
ProvenFocus can assist you in getting ready for depositions and trial testimony. The best way for us to help is to run focus groups about a specific case. This allows us to talk to people in the community who are similar to potential jurors. We can learn the terminology that jurors use, what makes sense to them, and how they view the concepts of a case. This knowledge can assist you in explaining your testimony in the most naturally clear way to your real jurors when you get to trial.
What If I Am A Seasoned Expert?
Sometimes, even the most experienced experts need help. Your knowledge is second nature to you, but not to a jury. A jury may get “lost” in your testimony, or even worse, feel that your testimony is less than candid because they do not understand all of the nuances. We can run focus groups and present your testimony live, or by video, so that you have the ability to actually hear what a potential juror thinks of it. If it is confusing, we can work on the language with you. If a jury has lost the point of an exhibit, we can figure that out before trial.
Need More Practice or Focus Groups Not An Option?
Everyone needs some extra help now and again. Times change, commonly used language is different, what worked years ago may work no longer. Even if focus groups are not a possibility, ProvenFocus can still help. We can assist you with practice sessions, exhibit review and work on your language and presentation. A “dry run” with fresh eyes and ears will go a long way in figuring out how a jury will hear the case and what might need work.